Fixing Bored Boards and Other Major-Gifts Musts
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It's also important for organizations, when they do secure major gifts, to communicate with donors. But not with an onslaught of direct-mail asks, Davis cautions. "For every letter that's written with an envelope for a return gift, there should be two letters written with no request whatsoever, simply to let the donor know how appreciative you are and what their gift's accomplishing."
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- People:
- Abny Santicola
- Perry Davis
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