Five Best Practices for Achieving Capital Campaign Success
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5. Communicate with donors and prospects. If you don’t already have one, create a vehicle that enables you to have a monthly conversation with donors and prospects. “If the organization is not having a conversation with these people on a regular basis, it’s very difficult then to approach them at a later date and really try to get them involved in a very significant way in the life of your organization,” Swanson says.
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- People:
- Robert G. Swanson
- Places:
- Wichita, Kan.
E
Abny Santicola
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