Five Best Practices for Achieving Capital Campaign Success
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5. Communicate with donors and prospects. If you don’t already have one, create a vehicle that enables you to have a monthly conversation with donors and prospects. “If the organization is not having a conversation with these people on a regular basis, it’s very difficult then to approach them at a later date and really try to get them involved in a very significant way in the life of your organization,” Swanson says.
Communicating on an ongoing basis lays the groundwork of educating prospects on what you’re doing and sets the stage for that point in time when you approach them about supporting the campaign.
Robert Swanson can be reached via www.hartsookcompanies.com
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