Five Best Practices for Achieving Capital Campaign Success

Robert G. Swanson, president of Wichita, Kan.-based full-service fundraising consulting firm Hartsook Companies, works with organizations of all kinds on capital campaigns. He recently took some time to share some of his key best practices for capital campaign success. They are:

1. Do a campaign assessment study. In order to do this properly, an organization must be willing to assess its community, however that might be defined, to determine people’s perceptions of it and whether there are individuals who will support the campaign. Assessing the landscape of the community not only allows the organization to get a better understanding of how people perceive it, but it also begins the process of educating and cultivating prospective donors.