Today's Featured Blog Posts
5 advocacy lessons from the Kony 2012 video
"The big social media story of the year so far has been Invisible Children's 30-minute film on Joseph Kony. I mean, you just couldn't get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the video, which I agree was beautifully produced, but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on the video and the cultural hubub that ensued. And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons, here are a few things nonprofit organizations should keep in mind when using digital media to further their causes." Click here to read the full post.
Spending Down vs. Existing in Perpetuity: The Historic Foundation Debate Continues
"Many nonprofits would love to see foundations giving out more than an eyedropper's worth (i.e., less than five percent of their assets). However, if the challenge of spending down means giving mammoth grants to mammoth institutions like the $350 million to Cornell, some nonprofits might be less than happy with the results." Click here to read the full post.