Facebook for Fundraisers
Almost three years ago, Facebook had 70 million users. In February 2010, it was reported by Facebook COO Sheryl Sandberg that it had more than 350 million users. Now there are more than 500 million users. Not to mention, nearly one in every four Web pages viewed in the U.S. is a Facebook page, so the chances of your supporters’ friends finding out about you and your event are that much more likely.
Going back to the first quarter of 2009, Artez saw a relatively small number of people visiting fundraising pages from Facebook. Today Facebook is the second-greatest source of traffic to personal fundraising pages on Artez behind e-mail. Over this time, the gross number of visits per quarter has grown 100 times and is continuing to grow quickly.
Although e-mail is still an important tool for letting people know about fundraising efforts, we’re now seeing fundraisers use Facebook exclusively (no e-mail) as the way of reaching out to their friends and families. It’s great to see Facebook start to realize its fundraising potential. Even still, it’s just the beginning.
The best thing about this is that the charity doesn't need to do or buy anything. It's all up to the way your supporters choose to connect, communicate and do good!