Exploring the Endless Possibilities of Merge/Purge

Conventional wisdom says that the purpose of a merge/purge is to limit an acquisition campaign to sending a single mail piece to people who are not current donors. Yesterday's live FundRaising Success webinar, "Exploring the Endless Possibilities of Merge-Purge," explored how the impact of merge processing goes well beyond the acquisition program and how information gleaned from the process can be turned into actionable data to make more intelligent decisions around who to mail and what to mail them.