Slam Dunk or Snake Oil?

GL: I am not a big fan of Causes. It's platform-specific and doesn't enable the cause to have access to the database for further cultivation and e-mail. Further, their reporting mechanisms are frightening and hard to analyze.

Lastly, the numbers as referenced here are unimpressive. Alone, Twestival, the Armstrong Foundation, 12 for 12K and Tweetsgiving account for one quarter of that total — in one year. There are much better ways to fundraise online and in social media. For example, start by growing your e-mail list.