Slam Dunk or Snake Oil?

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JH: Anything else you'd like to share about using social media?

GL: Like any kind of fundraising, you need a relationship for this to really work. If you use social media to simply ask for money, you will have an empty wallet.

But if you cultivate relationships and build a community of friends or followers, there will be a larger purse. You will be so much richer for it. Because you will have friends, allies, ambassadors and so many intangible benefits, you will be grateful for the day you started having conversations instead of asking for dollars all the time. FS