Engage Conference Spotlight: Major Gifts — Just a Tweet Away?
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
In the January 2013 issue of FundRaising Success, Jeff Schreifels, senior partner at Veritus Group, asked the question: "Major Gifts — Just a Tweet Away?" And while he admitted that, no, simply sending a tweet or two more than likely will not lead to a major gift, social media can be an important part of a fundraiser's major-gift strategy.
As Schreifels pointed out: "Social networking and major-gifts programs are made for each other. In this article, excerpted from a three-part series that I wrote for the Passionate Giving blog, I outline how your organization can best use social networking to enhance both your program and your major donor’s experience."
Schreifels will facilitate the major-gifts roundtables, "How to Land the Elusive Major Gift," at the second annual Engage Conference.