Engage Conference Spotlight: Direct-Mail Trends & Tactics in Fundraising
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
Ethan Boldt , chief content officer of DirectMarketingIQ, breaks down several direct-mail trends in the fundraising space in this short video. These trends come from the report "Cross-Channel Fundraising Tips and Trends," which reveals important direct-mail and e-mail data, best practices for using that data, along with five case studies of cross-channel fundraising campaigns.
Ethan will participate in the Engage Pre-Conference Workshop on direct mail.