Embed E-Giving Into Your Organization

"You can also be very explicit and at the top of the form say 'donate with confidence, this page is secure.' You need to reassure the donor that their information is not going to get stolen," Pruitt says. Another way to do this is to not store usable credit card numbers after a transaction.

While security should be the No. 1 focus for an organization accepting donor information online, it's often overlooked by charities. Such organizations are playing with fire. An "insecure system opens the nonprofit up to a lot of legal liabilities if something ever happens," he adds.