Ronald Pruitt

May 9, 2006 By Abny Santicola, editor, FS Advisor The first step to a successful online fundraising strategy is to make e-giving a part of your organization's everyday vernacular, says Ronald Pruitt, president and founder of OpenConsult Inc., a Kennesaw, Ga.-based e-business products and services provider. "Throughout the organization, whether it's from that front-desk secretary that answers the phone to the CEO to the board of directors, everyone kind of has it on the tip of their tongue that you can go to the Web site and not only learn all about [the organization] but you can also make a donation," he says.

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