E-mail, Fastest Growing Direct Marketing Segment, Expands Double Digits
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August 4, 2009, DMNews — E-mail marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. A link to a PDF of the company's findings is found at the top of this article.
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