Dunkin' Donuts Declares Today 'Iced Coffee Day'
CANTON, Mass., April 21, 2009 — Today, enjoying a small cup of refreshing Iced Coffee can make a big difference for severely injured veterans. Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, has declared April 21 to be "Iced Coffee Day." Small (16 oz) Iced Coffee beverages will be served all day for the reduced price of 50 cents at participating shops nationwide. For every small Iced Coffee purchased, Dunkin' Donuts will donate five cents to benefit Homes for Our Troops, a national, non-profit organization dedicated to building specially adapted homes for severely injured veterans.
As part of a wider effort, on April 2, Dunkin' Donuts also launched a nationwide call to recruit one million new volunteers to support Homes for Our Troops and our nation's courageous servicemen and women. Since then, Homes for Our Troops has seen nearly a 25 percent increase in new volunteers. For more information about volunteer opportunities, please visit www.dunkindonuts.com/icedcoffeeday.
"We look forward to providing our refreshing, double-brewed iced coffee for 50 cents to our valued customers," said Frances Allen, Dunkin' Donuts' Brand Marketing Officer. "Through our Iced Coffee Day event we intend to show our appreciation to both our customers and the veterans who have given selflessly to their country, and we hope our partnership with Homes for Our Troops will inspire our customers to also do their part through volunteerism."
Dunkin' Donuts began its partnership with Homes for Our Troops in December 2008 when the Dunkin' Brands Community Foundation, which is dedicated to serving those who serve others -- especially in times of crisis -- donated $100,000 to the organization to support ten "Build Brigades." A "Build Brigade" is a three-day construction blitz to get a house framed and install doors, windows, a roof and siding. In 2009, professional trades people and volunteers are expected to participate in more than 30 "Build Brigades" throughout the country.