Don't Break Your Concentration(s)
Zeroing in on your donor hot spots can help you raise funds even in times of economic uncertainty.
Around the time that the housing crisis was coming to a head, many nonprofits started to cut back on their direct-mail acquisition efforts.
Now, at a time when many organizations are beginning to ramp back up to pre-2008 activity levels, it is more important than ever that those efforts be guided by sound strategy and shaped by sharp thinking.
Related Content
Comments
