DMW Direct Launches 'No Green Bananas'
March 14, 2011 – Leading direct-response advertising agency and 50+ marketing specialist DMW Direct recently launched a new blog, No Green Bananas. The blog is designed to share insight gleaned over 20 years of developing innovative campaigns aimed at the Baby Boomer generation and the senior market.
“As Baby Boomers ‘come of age,’ there has been a lot of press about the impending ‘Silver Tsunami,’” said Bill Spink, Executive Vice President and Chief Creative Officer at DMW Direct. “We liked the No Green Bananas title because, while it is easy to dwell on perceived negatives of aging, maturing can be a good thing!”
No Green Bananas presents varied perspectives from the DMW team’s experience in marketing to 50, 60 and 70-somethings for decades. Not to mention, many of the bloggers are 50+ themselves.
The blog features one to two new blog posts each week. Topics discussed include winning marketing strategies, creative approaches and media buying tactics for marketing to adults age 50 and older, as well as personal insights on being a Boomer in 2011. Special emphasis is placed on best practices and trends in generational marketing.