Direct Response ‘Guru’ & Fundraising Expert Mal Warwick To Present On Breaking Through Economic Challenges To Success
Phoenix, Ariz, August 1, 2009 — International speaker, direct mail fundraising consultant, and author, Mal Warwick will lead a three-session program on Wednesday, September 2nd, 2009 aimed at Arizona-based nonprofit professionals who are struggling in the economic downturn. Hosted by the Association of Fundraising Professionals Greater Arizona Chapter, Warwick will lead a discussion on “Fundraising in a Global Context,” followed by a lunch presentation, “Raising Funds When Money is Tight,” and concluding with a workshop entitled “Technology and the Future of Direct Response.”
All three sessions are geared toward nonprofit CEOs, board members, trustees, and development staff looking to reassess or fine-tune their development programs in the current economic climate. Attendees of session two will receive a copy of Mal’s new book, Raising Funds When Money is Tight.
“Having Mal Warwick here to present and teach his proven strategies and to get his advice on dealing with the current economic decline is incredibly valuable,” says Robin Dunn, AFP chapter president and CEO of Make a Wish Foundation Arizona. “Many of our members and those in nonprofit in general have been seriously impacted by the recession, particularly in layoffs and reduction or elimination of grant funding. Mal’s presentation is coming at just the right time,” she adds.
The event will be held at the Sheraton Phoenix Downtown Hotel, 340 North 3rd Street.
Session 1: Fundraising in a Global Context-10:30am – 11:30am - $25 AFP members $30 non-members
Session 2: Raising Funds When Money is Tight – 12:00pm – 1:15pm - $60 AFP members $75 non-members (includes lunch)
Session 3: Technology and the Future of Direct Response – 1:30pm – 3:30pm - $50 AFP members $75 non-members
To register, go to: http://afpgreateraz.afpnet.org/ or call 480-947-3459 for more information.
About Mal Warwick
Mal Warwick has distinguished himself through his contributions to the nonprofit sector as one of the world’s leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations, and as an advocate for socially and environmentally responsible policies and practices in the private sector. Among the hundreds of nonprofits Warwick and his colleagues have served over the years are many of the nation's largest and most distinguished charities as well as six Democratic presidential candidates and scores of small, local, and regional organizations. Collectively, Warwick and his associates are responsible for raising at least half a billion dollars - largely in the form of small gifts from individuals.