Direct Mail Tips--Take Five

Byers recommends the following five tips to achieve success through direct-mail fundraising.

1) Be as straightforward as possible in your ask. Demonstrate and state a clear need that can be helped by a gift.

2) Have a clear call to action, and be concise about what you want your donor to do as a result of reading your mailing. For example: To engage people in the MS Walk, one of NMSS' key fundraising events, an ask is made for people to sign up for the MS Walk "today" and start fundraising "now."