Krista Byers

Direct Mail Tips: Take Five Feb. 7, 2006 By Abny Santicola, associate editor, FundRaising Success You'd be hard-pressed to find an organization more active than the National MS Society when it comes to direct-mail fundraising. NMSS has been fundraising with direct mail for almost 20 years and, according to Krista Byers, manager of special-events direct marketing for the organization, it's expecting to have raised more than $22 million through direct mail in fiscal year 2005. Byers recommends the following five tips to achieve success through direct-mail fundraising. 1) Be as straightforward as possible in your ask. Demonstrate and state a clear need that