Our goal for the FundRaising Success 2005 Gold Awards for Direct Mail Excellence is to recognize those packages that get their messages across in the most efficient and cost-efficient way.
This is no beauty contest, folks. We’re looking for solid numbers, and our panel of judges — each of them intimately involved in fundraising DM — will be using concrete scoring criteria to choose the winners. The categories are Acquisition (mailing size under 50,000); Acquisition (mailing size over 50,000); Renewal (mailing size under 50,000); and Renewal (mailing size over 50,000). Package of the Year will be the highest-scoring package from among those four winners. The Grand Control of the Year will be chosen from among packages that have found a home in the Who’s Mailing What! Archive.