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And she was rewarded. She won the envy of her peers, the adoration of her teachers, the sense of accomplishment that comes from knowing you’ve given your all for a good cause and, perhaps most importantly, a shiny new transistor radio or Partridge Family lunch box.
Of course, the true reward of a successful direct mail fundraising package is an influx of much-needed funds for the organization that mails it. But FundRaising Success would like to sweeten the pot with a little gratification of the less selfless kind.
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Margaret Battistelli Gardner
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