DaVinci Direct Promotes Steven Maggio to President and CEO
DaVinci Direct Inc., Plymouth, Massachusetts, appointed Steven J. Maggio to president and CEO, effective Aug. 14. He previously served as president and chief creative officer. Former CEO Tony Genovese assumes the role of chief operating officer.
“This transition has been in the works for the past couple of years,” Genovese said in a statement. “Steve will pick up my administrative duties, and his leadership will position us for growth. I will now have the bandwidth to play a greater role as senior strategist on key accounts.”
Maggio and Genovese founded the company in 2005 and split ownership. Both have been in the fundraising business for more than 30 years. Maggio a senior creative staffer at Epsilon for 11 years while Genovese was a senior account manager at LW Robbins for 12 years before the pair met at Newport Creative in 2000 where they worked together on social service and health care accounts. They also worked on national fundraisers for Disabled American Veterans and the Muscular Dystrophy Association
“The agency has thrived under Tony’s direction, and his experience and talent as an industry leader in account management will add value to all our client relationships and help further develop our first-rate staff,” Maggio, whose experience includes direct marketing, fundraising strategy and management, said in a statement.
The agency also announced that William Valenzuela has been promoted to vice president of account services, Michaela Crossen has been promoted to account executive and Austin Haughton has been promoted to account coordinator.
DaVinci Direct provides clients with a single point of contact for all services that includes omnichannel direct response fundraising, program strategy and planning, reporting and analysis, predictive modeling, branding, material development, message integration across media channels and more.