Cultivate Donors for Bequests Early On

If you’re focusing your planned-giving cultivation efforts exclusively on older donors, you could be missing an opportunity to get more bequests.

The report “Bequest Donors: Demographics and Motivations of Potential and Actual Donors,” researched and written at The Center on Philanthropy at Indiana University for Campbell & Company, looks at the typical demographics of charitable-bequest donors and what charities can do to better understand why some households don’t leave bequests.