Convio Offers Last Minute Tips for Charities to Turn Internet Shoppers to Internet Donors
November 5, 2009 — As American consumers go online to purchase their holiday gifts, research indicates that a growing number of internet shoppers will also be going online to give to charity. Last year more than 50 percent of online consumers1 said they planned to give online to charity in the last quarter of the year. With that number expected to grow in 2009, it’s time for nonprofits to make the most of online giving this holiday season. “Now is the time of year when people are most likely to give, either in the holiday spirit or for tax reasons,” stated Meg Murphy, Director of Marketing for Convio. “With millions of Americans spending money online, the modern nonprofit needs to be ready to reach, inspire and move these people to support their cause.”
Nonprofit professionals are rallying to bring in the dollars and reach people this holiday season. So what should nonprofits be doing to get their slice of the expected $3 billion holiday giving pie?
Even with the recession many people will still give. Use these tips to reach more people and expand the base of donors so you’re ready to fire on all cylinders when the economic recovery arrives and people go back to giving more. Nonprofit professionals can learn more at http://my.convio.com/forms/2009_Holiday_Giving_Guide_p/?referr=pr