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November 5, 2009 β€” As American consumers go online to purchase their holiday gifts, research indicates that a growing number of internet shoppers will also be going online to give to charity. Last year more than 50 percent of online consumers1 said they planned to give online to charity in the last quarter of the year. With that number expected to grow in 2009, it’s time for nonprofits to make the most of online giving this holiday season.

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