Concord Litho Announces a Rebranding of Its Fundraising Division

(Press release, June 27, 2014) — Concord Litho, serving the nonprofit industry for over 35 years, is proud to announce that it is rebranding its fundraising division as Concord Direct to continue to refine its focus on innovative and integrated direct-response packages for fundraisers.

"Our customers have always come to us for our strategy, design and production capabilities that have made their direct-mail packages unique and effective in the marketplace," said Tom Cook, president of Concord Litho. "As industry trends changed, and integrated marketing emerged as a critical donor channel, we determined it was time to establish Concord Direct to support the growing needs and complexities of these campaigns. The mission of Concord Direct is to deliver improved coordination across all marketing channels to increase net campaign performance year after year."