Colleges Ask Donors to Help Meet Demand for Aid

April 16, 2009, The New York Times — Faced with one of the most challenging fund-raising environments anyone can remember, colleges and universities are appealing to donors to help meet the swelling demand for financial aid.

Using such demand “as a fund-raising tool totally makes sense in this environment,” said Richard J. Krasney, a wealth manager and philanthropy adviser. “More than ever, people want to know that their money is being used to address current needs.”