City of Hope Named Official Charity of 2009 NFL Season on FOX Sports
LOS ANGELES, March 2, 2009 — City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. Final selection of the charities was determined by a vote of FOX Sports employees.
City of Hope will be featured during FOX Sports’ 2009 National Football League (NFL) season from September 2009 through the playoffs in January 2010. FOX Sports announced the selection of City of Hope as a FOX Sports Supports charity during the Daytona 500 broadcast on February 15.
As part of the campaign, FOX Sports will provide pregame and on-air mentions of City of Hope and its mission of rapidly developing new treatments for cancer. FOX Sports will also produce public service announcements (PSAs) featuring NFL players and FOX Sports on-air talent to educate viewing audiences about City of Hope and solicit support for the institution’s lifesaving cancer research and treatment programs. The PSAs will air during FOX NFL Sunday pregame, NFL on FOX game broadcasts, all FOX Sports and cable networks and select FOX primetime programming.
FOX Sports Support’s Web site www.FOXsportssupports.com also will prominently feature City of Hope.
“As a longtime supporter of City of Hope, I believe that the work of its researchers and doctors is essential to the future of cancer treatment,” said Bill Wanger, senior vice president of research and programming, FOX Sports and the co-founder of FOX Sport Sports. “FOX Sports intends to educate viewers that an increasing number of people are being diagnosed with cancer and helping organizations like City of Hope find ways to prevent and cure cancer is more important now than it has ever been. City of Hope brings us closer to cures every day.”