ProFile: Christine Carroll

We also hired somebody. We knew that corporate support was the best avenue for expansion at the time when I got there, so we actually hired somebody who worked full time on corporate prospecting. So even while we were working on maturing the existing relationships and building those to be more financially viable, we had somebody who was spending all of her time building a pipeline of corporate prospects so that we were constantly feeding that pool of prospects. Those things all working together helped us move the corporate support needle forward.