ProFile: Christine Carroll

FS: What's different/more difficult/easier now than when you began your career?

CC: The competition has increased. It seems like there's a new nonprofit popping up every day. That makes it harder because there are more organizations competing for the same dollar; so in some ways it's become more competitive to raise money. Technology has made it easier in some ways, because once the investment is made and the technology's in place, it does a lot of work for you. But it's very difficult to know where to make those strategic investments. A number of nonprofits have invested poorly in technology to support their fundraising.