Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software
“By conducting extensive research of CDF’s audiences, we were able to prioritize key utilities of the new website and focus on usability elements,” said Jim Jacobs, VP, Interactive for OmniStudio. “The new user experience of CDF’s redesigned website sets the organization apart from other nonprofits, and makes it an integral part of their online communication efforts.”
The site’s redesigned front-end is integrated with the Convio CMS, a full-featured content management system for organizations with advanced website needs and multiple content contributors. The software provides a web content platform that combines content types and content relationships and integrates with Convio’s email marketing, fundraising, advocacy and ecommerce platform also used by the organization. The Convio system is provided through the Software-as-a-Service model offering a highly-scalable system that is available to CDF’s staff anytime, anywhere with little to no capital expenditure.
Convio is hosting a complimentary webinar with CDF and OmniStudio discussing Integrating Your Mission with Your Website on Wednesday, June 17 at 3:00 p.m. Eastern. To join the event and learn how CDF attracted new website visitors and grew donations you can register at: www.convio.com/cdf-webinar.
About Children’s Defense Fund
Well into their fourth decade, Children’s Defense Fund (CDF) is the foremost national proponent of policies and programs that provide children with the resources they need to succeed. CDF champions policies that will lift children out of poverty, protect them from abuse and neglect and ensure their access to health care, quality education, and a moral and spiritual foundation.
Learn more at www.childrensdefense.org