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Joe Boland
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We cannot expect donors to continue to support NGOs on a long-term basis. The times that you can expect an individual donor to support you for, say, an average of seven years are over. This is reflected in the growth of online tools (comparison/benchmarking Web sites, etc.) that enable donors to quickly and easily compare organizations. Increased transparency means greater scrutiny of NGO practices, and no organization can afford to be left behind. NGOs must ensure that their organization will fare well in such comparisons if they are to continue to fundraise effectively in future years.
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Joe Boland
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