Celebrating International Day of the Girl With Malala Fund
International Day of the Girl, a day that recognizes the challenges that girls face and the gender inequality that exists worldwide, is celebrated today, October 11. In celebration of this day, we wanted to highlight a nonprofit that is making moves to spread awareness, share remarkable stories and raise dollars for girls’ education — globally.
Malala Fund, a nonprofit dedicated to providing free, safe and quality education to every girl in the world, has launched a new campaign called #WatchHerShine. #WatchHerShine invites female video creators on YouTube to inspire their audiences to learn and challenge expectations of girls and women.
“This year, we wanted to run a campaign specifically on YouTube, focusing on female YouTube creators who challenge what’s expected of women and girls, and are role models for girls around the world,” Bhumika Regmi, digital manager of Malala Fund, said in an exclusive interview with NonProfit PRO. “The point is to get female YouTube creators to do a video where they talk about their own education story and share what education means to them.”
Video creators, such as Monika Gobair, Ebony, Kati Morton, Gita Savitri Devi, Danielle Bainbridge and Karen Polinesia, are sharing videos on their YouTube channels to raise awareness and to encourage others to donate to Malala Fund through the new YouTube “Donate” button.
“It’s important for Malala Fund to share education stories of women who are in a successful place, who are doing something different, who are doing something that’s not expected of them. To hear about how they got there is really important for young girls,” Bhumika said.
The #WatchHerShine campaign will run until October 21. Malala Fund has set a fundraising goal of $50,000. At the time of writing on October 11, the organization has already received over $25,000 in donations.
Nhu Te is senior content manager at Fundraise Up, the AI-powered online donation platform for enterprise nonprofits. In her work, she focuses on helping nonprofits create more impact through personalized donor relations, digital fundraising and thoughtful use of technology.