CCAH to Provide Direct-Marketing Services for Girl Scouts of the USA
Press release (Aug. 21, 2012) — Chapman Cubine Adams + Hussey (CCAH), a full-service direct-marketing firm serving global nonprofit organizations, announced that Girl Scouts of the United States of America (GSUSA) has selected the company to deliver multichannel marketing services. CCAH will help establish GSUSA’s donor and activist programs through a range of direct-marketing services that include online, telemarketing, direct mail and mobile outreach.
Headquartered in New York City, GSUSA is dedicated to fostering courage, confidence and character in young women. With more than 3 million Girl Scouts, along with 2 million members and volunteers, GSUSA advocates for educational values, leadership skills and self-esteem through activities in multicultural appreciation, an emphasis on science and technology awareness, and charitable involvement.
“As a former Girl Scout and daughter of a troop leader, I highly value GSUSA’s emphasis on empowering women and girls to become next-generation leaders,” said Jenny Allen, principal and senior vice president of CCAH. “CCAH is proud to add Girl Scouts of the USA to our growing client base. We look forward to working closely with the GSUSA team and are eager to share our multi-channel marketing expertise in an effort to meet the organization’s goals for growth and progression.”