The Republicans Continue to Astonish
Two aspects of this are worth noting. First, the handwriting on the P.S. does not match that of Mercer Reynolds’s signature. If Bush-Cheney ‘04 had the same hugely talented direct mail wizards on staff that Ronald Reagan and Bush 41 had, Reynolds would have been required to sit down and write the alphabet, as well as combinations of letters, by hand. From this exercise, software would have been created that would enable each P.S. to be personalized with the recipient’s name.
In the words of the great Canadian writer/designer Ted Kikoler, “Anything you can to do make it seem like a human hand has touched the mailing should increase response.”