The Republicans Continue to Astonish
But it's only because of their sheer lack of direct-mail originality.
“(3) A sense of urgent need. Politics is noble. Important. And perhaps nowhere else in our culture is this reflected more than in the mail. Candidate X and Cause A don’t just need money some time in the far-off future. They need it now. By Wednesday. And if they don’t get it, the world surely is going to hell in a hand basket.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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