Branding Best Practices and Pitfalls to Avoid
3. Perfect the art of simplicity to avoid others asking if your brand makes sense. If you, your staff or your donors can’t explain your brand easily or quickly, revisit it. Practice your elevator speech. Make it strong. Consistency of brand helps define; frequency helps people remember.
Creating loyalty among constituents has a lot to do with the effectiveness of an organization’s brand, but also is about rewarding people for supporting your cause. Shaw said that creating loyalty with donors can be achieved by brand recognition, financial/in-kind rewards, discounts/special treatment and excellent service.