Branding Best Practices and Pitfalls to Avoid
To avoid or fix these branding mistakes, Shaw recommended the following tips:
1. Boost campaign or audience effectiveness. Ask yourself: What are the key strategic elements that our brand will achieve in X amount of time? Can our clients communicate our key differences from other organizations similar to ours to other people? Can our employees do any better? Think about your brand and then think about your outreach efforts and other tactics. Are they aligned?