Blackbaud Provides Online Fundraising Technology for 'Idol Gives Back'

April 5, 2010, Press Release — Blackbaud, Inc. (Nasdaq: BLKB) today announced that it is powering the online initiative encouraging viewers to fundraise in advance of “Idol Gives Back”, airing Wednesday, April 21 (8:00-10:00 PM ET live/PT tape-delayed) on FOX.

“Idol Gives Back” will use Blackbaud Sphere Friends Asking Friends to help viewers and fans give back by creating and joining fundraising teams on the “Help Me Give Back” website, which tracks fundraising goals and progress of individual members. Additionally, participants can create individual “Help Me Give Back” pages, set fundraising goals and get the word out to friends, family and co-workers through feeds and widgets as well as via social networking sites such as Facebook, Twitter and MySpace.