Better World Books Creates Unprecedented Financial Incentives for Nonprofit Literacy Partners
Atlanta, GA, May 26, 2009 — Today Better World Books announced the creation of an Incentive Stock Option program for its non-profit literacy partners, an unprecedented financial innovation in social entrepreneurship. The program puts aside approximately 5% of the company for use in stock option grants to an initial group of five literacy partners with potential to add others in the future: Books for Africa, Room to Read, Worldfund, the Robinson Community Learning Center and the National Center for Family Literacy.
In keeping with the company’s core values, Better World Books is implementing this program to ensure its literacy partners can share in its financial success. Working alongside its primary equity investor, Good Capital, the company carved out a 5% ownership stake for its key literacy partners.
“We worked closely with Good Capital to come up with a way to more closely link our social mission to our business model, ensuring the future success of Better World Books results in benefits to our non-profit literacy partners,” said Better World Books CEO, David Murphy.
“We created Better World Books to show that it is possible to do good while at the same time run a successful company. Our literacy partners are essential to our mission, and we want them to flourish,” said Better World Books co-founder Xavier Helgesen. “Today’s announcement ensures that as our company grows, our partners will too.”
Better World Books plans to supplement the initial round of stock options with subsequent rounds of performance based options, which reward its literacy partners for their successes in promoting and supporting literacy; for the synergies they create with Better World Books; and for their innovativeness in addressing literacy and education challenges in the United States and around the world. These stock option grants will be based upon the partners' ability to achieve their own internal metrics for delivering on specified goals and objectives as well as how effectively they promote the collection and sales of books collected in book drives that provide Better World Books with its inventory.