Mom Knows Best
Knock before you enter. This lesson has everything to do with permission marketing. Don’t make the mistake of only finding out what topics your donors are interested in. Be sure you also are finding out how they want to be contacted (e.g., phone, mail or e-mail) — and how often.
If someone confides in you, don’t share that information with anybody. Use your collected data to help aid in fulfilling your mission, and don’t be frivolous with the information you acquire. Personal data should be kept confidential and only used to communicate back to the individual. Under no circumstances should you disclose your information to organizations that rent your list or to corporate sponsors.