Mom Knows Best
OK, OK, I’ll admit it … my mother was right — but, please, don’t tell her!! Turns out that some of the lessons she taught me can apply to the ethical collection and use of personally identifiable data, and other privacy issues. Here’s how:
Don’t talk to a person about something affecting them if they did not personally tell you. Always make sure that you collect information from constituents in an opt-in manner and give donors ample opportunities to help you collect this data. A good example of this is using check-off boxes on event-registration forms, acquisition reply devices, or perhaps even asking individuals who call your 800 number for information and support. Another tip is to remember to do periodic check-off boxes on renewal direct-mail reply slips as well. By re-asking your audience for information, you are helping to develop loyalty and gain trust.