Attracting Donors to a Capital Campaign
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3) Benefit or recognition for themselves. Naming institutions, buildings or endowments after donors can lure donors motivated by the possibility of recognition. Grace says donors with this motivation should not be looked down on. In fact, providing the opportunity for recognition can instill pride and inspiration in the donor’s peers, family and friends and “may ignite a similar desire to give that will also benefit the community,” writes Grace. It provides a return on donors’ investments.
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- John Wiley
- Kay Sprinkel Grace
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Abny Santicola
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