Attracting Donors to a Capital Campaign
2) Benefit to the organization. Whether its more space, endowment or equipment, Grace says the campaign’s benefits to the organization are often very clear at the beginning of the campaign, but after the campaign is under way it’s common for staff and volunteers to doubt whether it is worth their time and effort. She says it’s crucial that these concerns are not conveyed to donors. “Reflect on the community need that brought you to the point of undertaking the campaign; consider the long-term impact of the investment in additional staff, publications, volunteer training and cultivation of donors; and be confident that the outcome of a well-managed and successful campaign includes an enhanced organization as well as a delighted group of donor-investors,” Grace writes.
- People:
- John Wiley
- Kay Sprinkel Grace