Attention to Detail Improves the Net (Worth)
Be prompt
Your promptness sends a positive message — it shows you care. And it shows that you are a good steward of resources. Be prompt in responding to a donor gift or request. If you acknowledge the gift and have it processed in a timely manner, it absolutely impresses your donor.
Know donors' recognition preference
We find that overwhelmingly, even if they say otherwise, donors want to be recognized. But every donor is different, so be sure that you know and respect each donor's wishes. And if you have promised any special recognition in conjunction with a gift, be sure it is implemented. From a name in an annual report, on your website or on a plaque, to a special gift — be sure that you fulfill your commitments.
By paying attention to detail with your donor relationships, you honor them and show that they are important. Following these simple steps helps improve the "net worth" of your organization and your ability to change lives.
Jeff Jowdy is the president and founder of Lighthouse Counsel and a member of the FundRaising Success Editorial Advisory Board. Reach him at jeff@lighthousecounsel.com
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
