And The Winners Are ...
FUNDRAISING PROFESSIONAL OF THE YEAR — CHARITABLE RESOURCE
Vice president of marketing
Network for Good
Katya Andresen has a passion for helping people well and quickly that’s born from the social need she saw as a journalist prior to working in the nonprofit sector. That passion ignites the work she does for Network for Good, an online charitable resource that unites donors, volunteers and charities to meet social needs. Since its launch in November 2001, more than $100 million has been donated to more than 20,000 charities via Network for Good, and nearly 240,000 people were matched with volunteer opportunities. These results are a testament to Katya’s tireless drive to leverage the media and corporate partnerships to keep giving top of mind in our society, and her innovative use of social networking tools like Network for Good’s Charity Badge to turn constituents into rallying spokespersons. Her recently published book “Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes” shows how nonprofits can use marketing principles to reach the public and inspire them to action, ideas that she writes about daily on her popular blog. On behalf of all the organizations she and Network for Good have helped, FundRaising Success salutes her!
LIFETIME ACHIEVEMENT — ORGANIZATION
Atlanta Community Food Bank
Bruce Donnelly got his professional start as the sole fundraiser for a neighborhood-improvement project on the West Side of Chicago in the early 1970s. He took his grass-roots experience global later in the decade, initiating social-development programs overseas for the Institute of Cultural Affairs. Since then, he’s been the first and only development director for the Atlanta Community Food Bank and has been exceeding annual development goals for 21 years. He headed an $11 million capital campaign that eventually resulted in a 52 percent increase in the amount of food ACFB has been able to provide. Whether he’s harnessed it to make better lives for kids in Chicago, villagers in Southeast Asia or Atlanta’s hungry and homeless population, Bruce’s fearless passion for taking on new challenges coupled with his lifelong commitment to changing the world exemplifies the kind of dedication we’re happy to honor with our Lifetime Achievement award.