Be a Sport
Alyn Hospital’s fundraising arm uses athletic events to engage both kids and adults.
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It was also in response to the ever-increasing number of phone calls I was getting from either school directors, principals, teachers and/or parents who wanted a meaningful charity experience for their kids.
FS: What advice can you share in terms of engaging youth?
CL: Fundraisers and nonprofits always talk about the transfer of wealth from generation to generation, but when they talk about that, they’re most likely talking about 70- and 80-year-olds transferring wealth to their children, the 50- and 60-year-olds. My idea was to empower 5- to 17-year-olds, our undiscovered mini-philanthropists.
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- Cathy Lanyard
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