Be a Sport
Alyn Hospital’s fundraising arm uses athletic events to engage both kids and adults.
FS: Is the ride your primary method of fundraising?
CL: Right now the bike ride makes up 50 percent of our income. The rest comes from direct mail, foundation grants, bequests and other projects. We’ve also created what we call the Mitzvah of Love project. This is something I really want to continue to nurture and explore different ways of promoting it.
- People:
- Cathy Lanyard
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