Allstate Foundation Contributes $90,000, Launches Purple Purse Campaign
To kick-off the campaign, The Allstate Foundation and YWCA, along with top bloggers, are organizing TweetUps in nine cities across the country. The events are planned in nine cities across the country, including Birmingham, Ala., Chicago, Cincinnati, Cleveland, El Paso, Texas, Los Angeles, New York City, Seattle, and Tucson, Ariz.
These events are designed to explain the story behind the Purple Purse, share information about the issue and encourage individuals to help spread the word about the campaign. TweetUp attendees will also have the opportunity to hear from a domestic violence survivor at each event. As an additional incentive to inspire more people to get involved, The Allstate Foundation will donate $100 for each TweetUp attendee, up to $10,000 at each event, totaling a $90,000 contribution to the YWCA.
Individuals across the country are encouraged to participate in the campaign and show their support by carrying a purple purse or bag throughout October, posting their favorite purple purse pics to PurplePurse.com. and downloading the Purple Purse widget available on the website. This widget makes it easy to share Purple Purse content through social media and is designed to ensure that more people in need will be able to get information that can help.
Each year, The Allstate Foundation contributes more than $3 million in grants and programming to support economic empowerment for survivors and to help end domestic violence. Visit www.PurplePurse.com and www.ClickToEmpower.com to learn more.
About the Survey
The Allstate Foundation partnered with ORC International to conduct the research on domestic violence awareness. ORC International conducted telephone surveys among a national probability sample of 1,002 adults between September 22-25, 2011. The sample was comprised of 501 men and 501 women 18 years of age and older, living in private households in the continental United States. The sampling error associated with a sample size of 1,002 is plus/minus two to three percentage points at a 95 percent confidence level.